The Business of Health
#083 Significance or Customer-Based Marketing?
Last week I heard some distressing news about what's being 'officially' taught to upcoming entrepreneurs at some organisations and learning centres...
And I'm concerned, because it was all what I call "Significance-Based Marketing" - which puts...
#082 Cher Hale - Reach New Markets w/ Podcast Guest Appearances
You can't do "Online Business" by yourself - it takes more time and effort than it's worth to build something significant all alone.
Guest-appearing on other people's podcasts is a fantastic way to increase your reach and put yourself in...
#081 Make Better Blogs, Vids & Pods w/ The Content Audit Part 2
Content marketing can either be boring, dull and unexciting - or it can engage, interest, inspire and give your audience more CONFIDENCE and COMPETENCE.
(Have you heard Part 1 of this series? You can listen here!)
But how do you know if...
#080 Adria Decorte - Get More Clients By Getting More Clarity
What does your answer sound like when people ask "Hey, what do you do?"
How much do you think you're able to do JUSTICE to the value you can deliver to the world through your products, programs or services when you're explaining them to your...
#079 Make Better Blogs, Vids & Pods w/ The Content Audit Part 1
Content marketing can either be boring, dull and unexciting - or it can engage, interest, inspire and give your audience more CONFIDENCE and COMPETENCE.
But how do you know if the work you've done is actually any good? How do you know if...
#078 Mark Wade - Tools For Scaling Side-Hustle
What's required to turn a Side-Hustle into a Main Hustle?
Strategy, engagement, leveraging what's working NOW and having a clear path for someone to go from "Finding You Online" to "Repeat, Happy Customer".
That's the opinion of Mark...
#077 Dr Chris Friesen - Know Yourself For Success
Something a lot of self-help, wellness and personal development books neglect to cover is a thorough analysis of YOU...
So you can really get clarity on your strengths and weaknesses and come up with an intelligent plan.
Not in Dr Chris...
#076 Don’t Sell ‘From Your Heels’ (8 Steps To A Dignified Invitation)
Marketing icon John Carlton coined the term 'Selling From Your Heels' to refer to those times when you're talking about your product, offerings or service...
And you just don't sound like you're convincing anyone of anything - either because of...
#075 GDPR: What To Know, What To Do & What To Stop Doing
Hooray! The GDPR is here - and we're all better off for it, I say.
*** HONESTY DISCLAIMER***
I'm not a lawyer - I don't like lawyers, I'm a little scared of them and I haven't read the document in question for today's episode.
BUT I...
#074 Top Biz Takeaways - THINKING, Fast & Slow by Daniel Kahneman
What can we learn about marketing from the world of psychology, decision-making and mental processing?
HEAPS! This week I've been reading Nobel Prize winning author Daniel Kahneman's book THINKING, Fast & Slow - and man is there some gold...
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