The Business of Health
#147 The Significance of “Underlying Motives” In Marketing
They're called "Underlying Motives" in 1:1 sales - the reason BEHIND the reason why your audience wants the transformation you can give them...
And for most of us it's an incredibly risky and assumptive thing to make Underlying Motives the...
#146 Dr Tom O'Bryan - Becoming The Go-To Expert
There's very few people who can claim to being the "Go-To Expert" online for their particular area of expertise.
Today Dr Tom O'Bryan of thedr.com joins me to share his journey to becoming that leader in the gluten, celiac and autoimmune...
#145 Language That Converts (Without Being Weird)
The story goes that Ralph Waldo Emerson said:
“If a man can write a better book, preach a better sermon, or make a better mousetrap than his neighbours, even if his house may be in the woods the world will beat a path to his...
#143 Top Biz Takeaways - Ultimate Sales Machine by Chet Holmes
Very few people mastered marketing and business like Chet Holmes - and his book, Ultimate Sales Machine, was a #1 Amazon Best-Seller in two different categories AND a NY Times Best Seller.
From his teachings around *what* marketing...
#144 Marketing: Not About Followers, Fans & Likes
Direct Response Marketing.
It's the total polar opposite to the kind of marketing we were all exposed to when we were young - and it's how you build an online business.
Your ability to get a DIRECT RESPONSE with your marketing is...
#142 Mario Tomic - Building Relationships, Going Live & Getting Clients
For the very first time ever, we're graced with the voice a marketing expert turned health professional - not a health expert who has learnt about marketing.
Mario Tomic, coach and mentor for entrepreneurs, executives and businessmen -...
#141 Crafting Brand Stories pt 3: The "Reverse Life After"
We’re treading into troubled and tricky ground, and I need to be careful here.
As you know, in episodes 138 and 140 of this podcast we’ve been talking a lot about stories - but there’s one particular kind that I didn’t...
#140 Crafting Brand Stories Part 2 - The Formulas
Stories have been used to build some of the biggest brands and businesses in the online thought leader space...
And there's good news if you don't yet have one to improve your standing and relationship with your audience and marketplace!
(If...
#139 Reed Davis – Hiring, Training And Managing Your Team
Your business is NOT about you and your unique abilities - it's about expansion and growth!
There's always a lot of 'biz admin' and weekly housekeeping to be done in maintaining your business - but what about growth?
If you don't have...
#138 Crafting Brand Stories (& When It’s Ok To Tell Them) Part One
There's very few things that can make your brand and message stick in someone's brain quite as well as a good story...
But if you see the same kinds of stories being used in marketing and advertising these days that I see...
You'd assume that...
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