The Business of Health

 

 

 

 

 

 

 

 

#097 Michal Ofer – Blogging In The Health Space

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What's the difference between how you share content in a blog post vs a YouTube channel or podcast, or how you would normally write?

Quite a lot, it turns out - which is DOUBLY true when it comes to health blogging!

Michal Ofer of the Food...

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What Every Wellness Expert Ought To Know About Starting An Online Business

Having an online wellness biz is very, VERY different to what you've done working personally with clients or patients in a lot of different ways. 

Here are the most important things you need to know about serving an audience of people and starting a business online...

1) You HAVE To Choose...
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#096 What To Do If You Suspect You’re Under-Charging

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How do you know if you’re charging enough for what you have to offer to our audience?

How do you tread the line between making sure that what you’ve got is as accessible as possible for everyone who wants, and making sure that your...

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#095 Jon Goodman - Mindset Of A Successful Online Coach

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There are two sides to being a successful online business owner:

Mastering your skills, and having the right mindset and perspective - because what you know and how you think as a 1:1 expert is not the same as what you'll need to know and think...

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#094 Do You Need A “USP”?

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As a health expert whose business is built on information you are NOT a smartphone, or a car company, or website software. 

People aren't "Shopping Around" to compare you to your competitors - so do you need a Unique Selling Proposition?

I...

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#093 Lori Kennedy – Using Community For Building Your Business

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Are you a natural-born leader? Comfortable being the "Face" of your business?

If not, it's all good - because your business is NOT about you, it's about your audience...

And what they need is a community of people just like them, facing the...

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#092 Lessons From The Trenches 1

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Something new on the show today!

Marketing is all around us all the time - sometimes it's done fantastically well, sometimes not so much. Let's run through two "Lessons From The Trenches" that I've come across in the last few weeks...

These are...

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#091 Six Simple Things To Deploy For Influential Marketing

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Are you having a 'complete' conversation with your audience through your marketing? 

There's so much more to this game than just posting an "Add To Cart" button on your website - there's INFLUENCE and PERSUASION at play that we must...

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#090 Dr Sean Young – How To (Actually) Help Your Audience Change Behaviour

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Here's an important question: Imagine that it's five years from now. Business is BOOMING for you. 

Sales are through the roof - you've got lots of customers, and life is good. 

How successful would you consider yourself if all the...

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#089 Why Information SUCKS In Marketing

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How fulfilled are you going to be if you put in a whole bunch of work over the next few years to build your business...

Build an audience, establish a solid relationship with a large number of people, put together a group coaching program or a...

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