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The Business of Health

 

 

 

 

 

 

 

 

#065 Top Biz Takeaways: YES - Secrets From The Science of Persuasion

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INFLUENCE and PERSUASION are two highly important skills for a wellness expert to possess.

They're not just about positioning yourself as an expert, or having more people buy your products or offerings...

They're just as much about leading your...

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The Four Pillars For Building An Online Health Business

 If you're not content with just doing 1:1 wellness or health coaching, and you want to SERVE more, and EARN more...

I've got good freakin' news for you!

There are *actually* just four "Building Blocks" that you need to learn & execute on to have a successful online...

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#064 Reed Davis - Professional Development (& FB Live Case Study)

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What's the BEST way to juggle learning about different fields, skills and topics?

Why is the motivation to actually study, focus, sit your butt down and Get Stuff Done the 'greatest trick of all' professional development?

Reed Davis, founder of...

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#063 Thoughts On Money-Back Guarantees

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I understand why Money-Back Guarantees can cause some anxiety. 

I've felt it myself in the past - but the "Worst Case Scenario" that we all imagine from putting a solution out there for our audience and making them feel safe to try it...

...

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#062 Joe Pulizzi - Content Marketing Masterclass

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Content Marketing is the cornerstone and centrepiece of your online presence as a wellness or health expert. 

The man who coined this concept way back in 2001 and founder of the Content Marketing Institute, Joe Pulizzi, joins me on the...

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#061 Copywriting Basics

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Do you know what copywriting really is, why it's important or how to do it properly?

It's a written marketing message that encourages a 'direct response' - such as 'click on this ad' or 'register for this webinar' or 'buy this product'...

And...

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#060 Carly Rowena - Crushing YouTube & Instagram

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How hard do you think it is to get hundreds of thousands of people to follow you on Instagram or Youtube?

It's certainly not easy (which also means it's not impossible and you can do it too!)...

BUT there are some key things that have helped...

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#059 Dr Jess O'Reilly - How I Built My Online Business

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Having a personal brand, making your audience feel BETTER and leveraging 'new media'... 

Three things that Dr Jessica O'Reilly, sexologist and host of the Sex with Dr Jess podcast, has leveraged to build her online business and huge &...

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#058 David Risley - Blogging 101

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Did you know that your blog is like your businesses' online virtual 'storefront'? And that whether you write blog posts, or have a podcast or YouTube channel, this is one of the most important aspects to your business?

David Risley of...

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#057 The Content Project (Part The First)

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What's next for social media after Instagram, Snapchat, Pinterest & FB?

Voice-First: Getting yourself onto Google Home, Amazon Alexa and Siri with bite-sized, micro-content to stay front-of-mind with your audience. 

As our attention...

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