Never before has it been easier to start & run a successful online business as a health expert – and that’s entirely thanks to the evolving, easy-to-use tools of 21st century technology.
None have made it more simple to really know how well your message is being received, and how much people actually engage with you & your content online (important if you'd like to build your following) more than The Facebook Pixel...
Which you need to start using today because – in my humble opinion – it’s DEFINITELY going to help you grow your business, your following and become more savvy as an online entrepreneur.
Here’s a quick rundown of WHAT a Facebook pixel actually is/does, and how to use the (free) features that will accelerate your success as a business owner...
and then a quick overview on how to get it set up on your site.
As you might expect, there’s a LOT more to this than what we’ll cover, but we’re covering the basics, which are the most fun to learn about and experiment with.
Even if you’re JUST getting started, you’ll want to do get a pixel on your site as soon as humanly possible for reasons that are about to become abundantly clear.
Essentially a 'pixel' is a piece of hidden web code that you put in the header section of every page of your website.
That’s it. Nobody can see it, or know that it's there.
We’ll talk about ‘how’ to get it on your site that later – it takes all of 5 minutes, and you only do it once.
Whenever people visit your website on a device that is ALSO logged into their Facebook account (i.e. they are logged in to The Facebooks app on their mobile, and browsing the net at the same time)…
Inside Facebook’s huge database of users, they’re triggered and ‘tagged’ as having visited your site – and Facebook starts compiling that data for you about the people who are viewing certain pages of your website.
It’ll be able to tell you the rough demographics of those people – age, gender, job, location, other interests – which particular pages they DID visit (and which ones they didn’t), and which ones people aren’t clicking on.
Why should you care? Well, if you’d like to know which blog posts, videos or podcasts your audience likes THE MOST (so you can continue to make more like them, and stop making things that people don't want to learn about), you seriously need the pixel on your site.
If you’d like to know exactly what kinds of people are viewing your content (so you can craft your message to be more appropriate to them), you seriously need the pixel on your site.
Many things - we're going to cover the most important two!
The first recommendation I have for you is to set up an “Audience” of people who have visited your site.
(I'll include a link of how this is done at the bottom of the page - read on before you check that out)
Whenever someone (who is logged in to Facebook) visits ANY page on your website - because your pixel goes on the header of every page - they'll become part of this 'Audience' of your website visitors.
This will let you know - by checking how many people are in this 'Audience' - roughly HOW MANY people actually visit your site to view your content and check you out - handy to know because it's nice to have loads of followers on social media and get loads of likes, but you can't pay your bills with 'likes'.
This audience will 'grow' as more and more people visit your site - which we'll use for my second recommendation shortly.
The SECOND part of this is to create MORE custom audiences by choosing specific types of pages that people visit. I
f you haven't already, consider 'categorising' the free content that you produce in videos, podcasts, blogs etc. into three, four or five different areas.
If you're a nutritionist, for example, you might have tips around meal planning, food preparation, recipes and healthy digestion (you get to make this up yourself based on your best judgement, by the way - there is no right or wrong answer for the kinds of content you produce).
Next create a keyword for each of these - ie. meals, prep, recipes and digestion.
Whenever you create some piece of content on your site, make sure that you program the URL to have that keyword first.
Your URL for blog posts about digestion, for example, might end up being yoursite.com/blog/digestion-BLOGTITLE.
(If you're using WordPress, this is easy to do. If you're not sure how it's done, check the end of this article for more help from me)
THEN you can create a Facebook website custom Audience of anyone who has visited a site that contains the URL yoursite.com/blog/digestion - and repeat for the other 'categories' of content you create.
NOW we know what types of content you can create that your followers have the greatest interest in - the ones that create the biggest 'Audience'.
As long as you keep making sure that your URLS are consistent with future content you create, this will continue to be done automatically.
Maybe you find that MOST people are clicking and viewing your digestion tips content - but nobody checks out your meal plans (as an example).
Well, with that kind of knowledge why the heck would you keep producing meal plan tips if nobody reads them? This is SO IMPORTANT and useful to know if you're going to grow!
My second recommendation to you is to get "Audience Insights" so you know exactly what kinds of people are actually consuming your content (and make future blogs/videos/podcasts more relevant to them based on what you learn).
Here's where things can get kinda creepy if you don't keep perspective.
Facebook knows a LOT about you - your age, marital status, what sorts of things you are interested in (based on what kinds of FB pages you like, comment on, share, or other websites with a Pixel that you visit).
Information about YOU as one person is worthless - but as a group or "Audience" it becomes quite valuable.
You can check out 'Insights' on your Audiences by going to the "Audience Insights" in the Ads Manager section of Facebook (again, more info on this below - keep reading!).
Once you've had about a hundred people visit your site, Facebook will be able to tell you roughly how old they are, what they're interested in, whether they have children, if they're married, what they do for work, what other kinds of pages they like, where they live...
MORE than enough information for you to get a better understanding of who your audience actually is, so you can think about how you can be more helpful to them and produce more relevant content.
We've never, EVER had this capability before.
Can you imagine if a newspaper was able to track information about who read specific articles in the sports section, so they could write in a way that would be better received y them?
Can you imagine if car companies were able to track the people who actually watched their ads, and strategically decide to promote their more luxurious & expensive cars (if older people were watching more), or their cheaper cars (if younger people were watching more)?
Use this information wisely - don't underestimate how important it is. You need to be relevant to your audience - and the Facebook Pixel will help you do that.
This takes five minutes.
You’ve simply got to create a Facebook Business account (business.facebook.com) – which is free, even though they ask for your credit card info. That’s only if you decide to start running ads.
Then you’ll need to create an Ad Account (a walkthrough of how this is done can be found here).
Voila! You have a pixel – it’ll be under the “Assets” heading of your nav bar in Ads Manager up the top left.
Thanks for reminding me.
Thing #1: Set up an audience of all website visitors
Here's a walkthrough on how to set up a Facebook Audience - under the "Audiences" tab in Facebook's Ad Manager you want to click "Create Audience", choose "Custom Audience", select "Website Traffic" and then use the "Anyone who visits your website" option.
Make sure that you change the number of days this audience is kept to 180 days!
Name it "All Website Traffic".
Thing #2: Set up an audience of specific content categories
Do this the same way that we did this above - but specify that your 'traffic source' is people who have visited SPECIFIC web pages (and use the standard URL method that I mentioned above).
Thing #3: Audience Insights
This is done by heading over to the "Audience Insights" section inside the Ads Manager and then selecting the relevant Audience. Make sure that you're looking at ALL countries (check the filters on the left) - by default Facebook often chooses United States as the country, which will only give you insights on users who FB knows are accessing the inter webs from the US.
Thing #4: Getting the pixel installed.
Depending on which platform you use to host your site - Wix, Wordpress, OptimisePress, Kajabi etc. - you'll need to check out how this is done by Googling "How To Install Facebook Pixel on Wordpress Site", or whatever you are using.
Usually this is quite simple - but if you're struggling with this, shoot me an email at [email protected] and I'll have my tech guy help you out.
Thing #5: Custom URLS.
Again, this might take a quick Google - and it's easy to do on WordPress, but if you're using something different and don't know how it's done reach out to me and I'll do my best to help you out!
That was a lot of content. Hope you enjoyed this, friends!
i asked over a dozen successful online health business owners, marketing experts & business consultants if they'd share their BEST advice with you on how they'd suggest you build your following and grow your mailing list....
And they were really helpful! Click below & I'll send you a copy of their answers in a PDF called "Ask The Experts: How To Build A List"
The founders of companies like Undergound Wellness, Holistic Wellness, The Earth Diet & The Institute for Nutritional Endocrinology want to share with you how THEY think you should start to build a list - let me know where to send your copy of the "Ask The Experts: Build A List" resource!