#185 The Golden Rule of Marketing
Audience. Offer. Copy.
THAT is the Golden Rule of marketing that's been used to create and build successful businesses since forever.
The ability to create a HIGHLY ACCURATE marketing message that gets a response from your audience and moves them towards becoming a customer or client of yours is incredibly important...
And it all depends on how relevant & specific what you SAY is to your audience...
How well you promote and position your OFFER (which is different from your product, btw!)...
And what your copy is like - and that's the order of importance.
In this episode we're doing a deep dive into the three elements of the Golden Rule of marketing, plus running through a few examples!
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