They're called "Underlying Motives" in 1:1 sales - the reason BEHIND the reason why your audience wants the transformation you can give them...
And for most of us it's an incredibly risky and assumptive thing to make Underlying Motives the backbone of any marketing message you have.
Why? When you start as an expert in the 1:Many environment of the internet, literally ALL YOU KNOW about your audience is that they're interested in what you have to say.
You've probably never spoken to them - and never will.
You don't know anything about what might motivate them to take action - so 'guessing' at that is, at best, going to make your communication muddled and ineffective...
And, at worst, likely to make potential customers think "Nah, maybe this isn't right for me."
Where should our focus go if not on underlying motives? Let's talk FEELINGS and ESCAPE and look there for some clarity in this episode of the podcast!
i asked over a dozen successful online health business owners, marketing experts & business consultants if they'd share their BEST advice with you on how they'd suggest you build your following and grow your mailing list....
And they were really helpful! Click below & I'll send you a copy of their answers in a PDF called "Ask The Experts: How To Build A List"
The founders of companies like Undergound Wellness, Holistic Wellness, The Earth Diet & The Institute for Nutritional Endocrinology want to share with you how THEY think you should start to build a list - let me know where to send your copy of the "Ask The Experts: Build A List" resource!