#089 Why Information SUCKS In Marketing

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How fulfilled are you going to be if you put in a whole bunch of work over the next few years to build your business...

Build an audience, establish a solid relationship with a large number of people, put together a group coaching program or a product or whatever, make HEAPS of sales…

And then NOBODY actions any of the stuff you teach them?

How fulfilled are you going to be? Probably not very at all -so let's examine some of the psychology of the PROCESS to coaching and inspiring others to change. 

Predictably is doesn't have much to do with INFORMATION - which is worthless to your audience as it's everywhere all the time online. 

What your audience needs right now is INSIGHT so they can make an internal decision about the RIGHT path of action to take...

So they can justify and defend their new actions and behaviours to themselves...

And so they understand why they're doing what you coach them to do. 

Enjoyed this? There's more - check this out!

i asked over a dozen successful online health business owners, marketing experts & business consultants if they'd share their BEST advice with you on how they'd suggest you build your following and grow your mailing list....

And they were really helpful! Click below & I'll send you a copy of their answers in a PDF called "Ask The Experts: How To Build A List"

Let Me In!