INFLUENCE and PERSUASION are two highly important skills for a wellness expert to possess.
They're not just about positioning yourself as an expert, or having more people buy your products or offerings...
They're just as much about leading your audience to improve their habits, lifestyles and behaviours around their health.
In this episode I'm sharing three Top Biz Takeaways from the book YES! Secrets From The Psychology of Persuasion by Robert Cialdini et al.
We're talking about:
- Testimonials - when to use them, why they're so important and which type are going to have the greatest impact on your audience
- REVERSE Social Proof and how to avoid 'normalising' negative behaviour or habits for your audience (you might be doing this a LOT more than you think), and...
- Something that I call the Identity Implant and how to create more consistent change, habits and behaviour within your audience's lives so you can lead them to better health
i asked over a dozen successful online health business owners, marketing experts & business consultants if they'd share their BEST advice with you on how they'd suggest you build your following and grow your mailing list....
And they were really helpful! Click below & I'll send you a copy of their answers in a PDF called "Ask The Experts: How To Build A List"
The founders of companies like Undergound Wellness, Holistic Wellness, The Earth Diet & The Institute for Nutritional Endocrinology want to share with you how THEY think you should start to build a list - let me know where to send your copy of the "Ask The Experts: Build A List" resource!