#052 Ryan Lee - Memberships & Continuity
Q: What's the CLOSEST thing you'll ever get to guaranteed, massively scaled income that allows you to serve & grow rich on the biggest scale possible?
A: :Membership sites (AKA continuity, if you're going 'full nerd')
One of the original experts & leaders in building an online wellness or fitness business (& also a REALLY good guy) Ryan Lee is the master in all things membership sites...
And he's here to explain WHAT they are, WHY they're so amazing, HOW to make a dignified offer to your audience to join yours, WHEN you should think about launching one, and WHICH businesses are best suited to having a monthly continuity program.
Imagine it. Waking up each day and talking about health - like you do now - but instead of reaching a few people, you reach hundreds. And they're all happy and willing to pay for it.
Here's what we covered!
- What a recurring revenue or continuity program actually is…
- & the different types of deliverable you can offer
- The sorts of businesses and customers who are best suited to membership sites – and when to avoid this strategy
- Why every part of your strategy in creating membership sites must make sense to the customer
- How to differentiate your continuity offering from the competition (but still give people what they want)
- The 3 C’s of an info-based membership site (that will make people want to stay a customer of yours forever)
- Should you start offering a membership course straight away, or try and get proof-of-concept with a low-dollar product and see if your audience will even buy from you?
- How to explain the difference between the ‘free content’ you offer with your blog, podcast or videos and the stuff people SHOULD be paying for
- The optimum amount of time to do a ‘trial’ offer for your membership site
HIGHLY recommend you check out Ryan's main hustle at freedym.com - lots of great articles and learnings for you there!
Enjoyed this? There's more - check this out!
i asked over a dozen successful online health business owners, marketing experts & business consultants if they'd share their BEST advice with you on how they'd suggest you build your following and grow your mailing list....
And they were really helpful! Click below & I'll send you a copy of their answers in a PDF called "Ask The Experts: How To Build A List"
Ever wondered what the most successful health business owners did to build their following & email list - and how you can, too?
I asked - they answered!
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