You may never have heard the name Michael Fishman before, but behind the scenes of the online health world he's renowned for mentoring some of the biggest & most successful brands.
Michael joins us this week to discuss his "Drivers of Desire" concept - or 'How to know what people want to buy, and how to tell 'em you've got it".
WOW, did we cover a lot more in this episode! We also spoke about:
- Why compassion in your marketing is supposed to make your audience feel UNDERSTOOD, not just 'understand you'
- How to make your messaging more believable, credible and easier for your audience to act upon to creating lasting change for their lives & health
- Why it's important to speak your audience's language rather than use medical or technical jargon - and how DOING THAT helps your audience overcome their feelings of insufficiency
i asked over a dozen successful online health business owners, marketing experts & business consultants if they'd share their BEST advice with you on how they'd suggest you build your following and grow your mailing list....
And they were really helpful! Click below & I'll send you a copy of their answers in a PDF called "Ask The Experts: How To Build A List"
The founders of companies like Undergound Wellness, Holistic Wellness, The Earth Diet & The Institute for Nutritional Endocrinology want to share with you how THEY think you should start to build a list - let me know where to send your copy of the "Ask The Experts: Build A List" resource!