The Business of Health

 

 

 

 

 

 

 

 

#110 Lee Caraher - World-Class Communications (AKA Branding)

Direct Download

Listen on iTunes

Listen on Stitcher

Can we ever speak TOO MUCH about branding on this show?

I think not - because if people judge a book by it's cover, it makes a LOT of sense for you to think really deeply about the 'cover' in front of your online business. 

My guest today,...

Read More...

#109 Are You Email Marketing? Try This (Part The Second)

Direct Download

Listen on iTunes

Listen on Stitcher

Is email marketing dead?

Maybe.... For people who don't know how to write emails properly!

In Part 2 of this series we're continuing on from last week to discuss four different email copywriting 'themes' that will increase your clicks, opens...

Read More...

#108 Are You Email Marketing? Try This (Part The First)

Direct Download

Listen on iTunes

Listen on Stitcher

Is email marketing dead?

A lot of people seem to say YES, but a lot of marketers are quietly making more sales through this platform than any other. 

So while email marketing may not be as effective today as it was 5 years ago, it's not...

Read More...

#107 George Bryant - Marketing, Or 2-Way Relationships?

Direct Download

Listen on iTunes

Listen on Stitcher

The Civilised Caveman Mr George Bryant has to be the ultimate success story of a health expert who started learning the ropes of marketing. 

Having built civilisedcaveman.com to a huge business with best-selling apps and books, George has...

Read More...

#106: Hard Offers vs Soft Offers (Don’t Be Wimpy)

Direct Download

Listen on iTunes

Listen on Stitcher

Let’s talk about offers - specifically as it relates to the online business world.

Whether that offer is for someone to buy coaching, a product, a mastermind, get a Lead Magnet, register for an event - anything at all - what we...

Read More...

#105 Colleen Stanley – Sell With Emotional Intelligence

Direct Download

Listen on iTunes

Listen on Stitcher

If you're anything like me, it's not natural to 'do sales' stuff, talk about price and ASK for the deal.

We're emotional creatures who are wired to do fight or flight from any perceived threat - whether it's feeling uneasy about money stuff...

...
Read More...

#104 Three Truth Bombs To Bust Your Fear Of Sales

Direct Download

Listen on iTunes

Listen on Stitcher

Freaked out by "Selling?"

Totally fine and normal. Everyone has been led astray and had a bad experience because of some idiot over-promising and under-delivering to us. 

BUT what's not ok is allowing negative beliefs from those past...

Read More...

#103 Shari Levitin – How To Make Lots Of Sales (From The Heart)

Direct Download

Listen on iTunes

Listen on Stitcher

Nobody enjoys a solid hard-sell, right?

Not customers, not business owners, not anyone - but that doesn't mean you can't make LOTS of sales.

How? Try this:

Remember that the goal isn't actually to MAKE lots of sales... But to make LOTS OF...

Read More...

#102 Five Things That Successful People Never Say

Direct Download

Listen on iTunes

Listen on Stitcher

I think there are certain thoughts, beliefs and perspectives that show up as "Negative Language Patterns" that can hold us back in our pursuit of a successful business. 

I think REALLY successful people have groomed their mind to be tuned...

Read More...

#101 Richard Chapo – Stuff You NEED To Know To Run A Legit Biz

Direct Download

Listen on iTunes

Listen on Stitcher

Can there be anything more sexy than some hardcore legal talk?

Maybe so - but keeping your business legit, compliant and making sure that the privacy rights of your customers and subscribers are met...

AND protecting yourself from potentially...

Read More...
1 2 3 4 5 6 7 8 9 10 11 12 13